Privacy Policy

1. Data controller

This policy applies to the website of Dr. Juan Serrano (Endodontics · Orofacial Harmonization), with an office at Calle 36 Norte # 6A - 65, Pacific Mall, Office 913, Cali, Colombia. For any question regarding the processing of your personal data, you can write to juanserranoconsultorio@gmail.com.

2. What data we collect

This website does not use cookies, tracking pixels, or analytics tools. We do not collect browsing data automatically. The only personal data that reaches us is what you voluntarily provide by writing to us on WhatsApp, Instagram, or email to request information or schedule an appointment: typically your name, phone number, and the content of the message you send us.

3. Purpose of processing

We use this data only to:

• Respond to your inquiries and schedule your appointment or assessment.
• Coordinate details of the requested procedure with you.
• Send you information about our services, only if you authorize us to do so.

4. Sensitive and health data

This website is informational and does not collect medical records or health data. Any medical or dental information you share is received directly at the office, in person or through the contact channels you choose, and is handled with the confidentiality and informed consent proper to healthcare, in accordance with applicable Colombian law.

5. Who we share your data with

We do not sell, rent, or share your personal data with third parties for commercial purposes. When you write to us on WhatsApp or Instagram, your conversation is also subject to the privacy policies of those platforms (Meta / WhatsApp Inc.), which are outside our control.

6. Your rights

Under Colombian Law 1581 of 2012 (Habeas Data) and its implementing decrees, you have the right to know, update, correct, and delete your personal data, as well as to revoke the authorization granted for its processing. You may exercise these rights at any time by writing to us at juanserranoconsultorio@gmail.com.

7. Data security

We take reasonable measures to protect the information you share with us, within the messaging channels we use. However, no digital communication method is 100% secure, so we recommend not including unnecessary sensitive information in your initial messages.

8. Changes to this policy

We may update this policy occasionally to reflect changes in our practices or applicable regulations. The date of the last update will always be indicated at the top of this document.